The challenge
WHAT NEEDED
TO CHANGE.
Turn individual recipes into a coherent set that could be practical and full of character.
Illustration & campaign design
DIVINE DRAUGHT.
Illustrated recipe cards with a handcrafted, collectable feel.
- Client
- Divine Draught
- Industry
- Food and beverage
- Work
- Illustration & campaign design
WHAT NEEDED
The approach
HOW WE
SHAPED IT.
We built a repeatable card system, original illustration and a warm visual rhythm across the collection.
Behind the scenes
PROCESS, FROM
ROUGH TO READY.
01Early thinking
Sketches and discovery material will be added after client approval.
02Visual development
Storyboard or style-frame detail will be added here.
03Final delivery
Final film, presentation or campaign formats will be added here.
The result
WORK MADE
TO BE USEFUL.
The result was a cohesive piece of communication designed around the audience, the context and the action it needed to support.
More work
