The challenge
WHAT NEEDED
TO CHANGE.
Create a character-led identity that could make a children’s health product feel inviting and recognisable.
Brand identity & character illustration
VITASTARS.
A playful illustrated brand world made to feel friendly, energetic and memorable.
- Client
- VitaStars
- Industry
- Children’s health
- Work
- Brand identity & character illustration
WHAT NEEDED
The approach
HOW WE
SHAPED IT.
We developed an adaptable family of characters, expressive illustration and a visual system designed for many brand touchpoints.
Behind the scenes
PROCESS, FROM
ROUGH TO READY.
01Early thinking
Sketches and discovery material will be added after client approval.
02Visual development
Storyboard or style-frame detail will be added here.
03Final delivery
Final film, presentation or campaign formats will be added here.
The result
WORK MADE
TO BE USEFUL.
The result was a cohesive piece of communication designed around the audience, the context and the action it needed to support.
More work
